Mastering the Supply Flux.
SPL.AI is the sophisticated intelligence layer that empowers publishers and DSPs with high-octane programmatic curation.
Curation as a Competitive Edge.
We don't just manage supply; we curate it with surgical precision. By sitting at the heart of the programmatic ecosystem, SPL.AI filters noise and amplifies signal for both ends of the inventory spectrum.
Modular Solutions.
Smart Filters
Eliminate spoofed domains and low-quality MFA sites before they hit the DSP.
Identity Signal
Inject premium identity signals to enhance the value of every single impression.
Marketplace Logic
Automate deal negotiations and curation business logic in real-time.
SPO Optimization
Optimize paths and reduce transactional costs across the entire supply chain.
The Upstream Advantage
ENGINE
Full Value Activation. By engineering supply at the source, we eliminate signal dilution and ensure every bid is optimized for intent.
Versatile Operating Models
01. Self-Serve
Tech-fee based model for sophisticated teams wanting total logic control over their curation stacks.
02. Managed
Performance-based model where our Supply Strategists handle the curation and optimization for you.
03. Hybrid
A bespoke blend of technology and strategic oversight designed to fit modern agency structures.
Built to Integrate. No changes to your existing DSP workflow.
The Outcome Promise
Through audience-contextual resonance and noise reduction.
Cleaner SPO alignment and significantly reduced duplication.
High-fidelity supply engineered for scale across premium inventory.